To race towards something else.

We are not perfect. We make lots of mistakes. We learn every day, from everything. And we are certain of nothing. Well, yes, in reality we are certain of one thing: as a fashion brand, we have an important role to play in people's lives. A role that goes well beyond fashion. And we are not talking about the good or bad role. We are talking about the one that really matters to us: instilling a slightly more virtuous lifestyle, closer to ourselves and to nature.

Disconnect to reconnect.

You might be wondering: What is Track Friday?!
Hang tight, we’ll explain…

The idea is to take the busiest time of the year for consumption and turn it into a moment for well-being and movement. A kind of disconnection to reconnect with something more meaningful. To make it clearer, we’ve created a video summarizing our journey.