Zèta joins forces with the League Against Cancer and launches the Alpha Rose basketball
It has now been a year since the Zèta adventure began. Always concerned about our impact on the planet as a company, we want to get even more involved in projects that are close to our hearts.
On the occasion of "Pink October", the campaign against breast cancer organized by the association of La Ligue contre le cancer, we are proud to announce the launch of the Alpha Rose basketball, part of the profits of which will be donated to the Gironde Committee.
The collaboration of two committed actors
Launched just a year ago thanks to a crowdfunding campaign that enabled us to bring together nearly 2,700 first consumers. We now have 9 models, distributed both on our website and in our five partner stores, such as the Cité du Vin in Bordeaux.
Our shoes are made in Portugal and each of our suppliers has been carefully selected according to the distance that separates them from the workshop. We design our products with the lowest possible environmental impact, while respecting people.
We now want to fulfill our commitments by collaborating with La Ligue contre le cancer for the “Pink October” campaign. Alongside La Ligue teams, we want to raise awareness and inform our community about breast cancer prevention actions.
The League Against Cancer works on a daily basis through psychological support for patients, social support, return to work, prevention and research funding.
For each pair ordered, €10 will be donated
A pair of grape sneakers to see life in pink
Seemingly ordinary, this white trainer with pink details is in fact made only from end-of-life materials: wine-growing waste, plastic recovered from the Mediterranean, recycled cork and rubber.An international symbol of the fight against breast cancer, the pink ribbon is engraved on the outside of the shoe and embroidered on the back.
The Alpha Rose model is available for pre-order from October 8 to 22 only for delivery scheduled for mid-November.
As with all our models, we take back our grape sneakers free of charge at the end of their life to recycle them into green fuel via the Gebetex sorting center. Nothing is lost, everything is transformed!
